How to Create Eye-Catching Craft Beer Labels

Posted by on 18-09-2023 11:47 AM

Craft beer is becoming increasingly popular, so it's no surprise that eye-catching labels are a must! If you're a brewer looking to create an attention-grabbing label for your beer, here's how:

 

First, think about what message you want to communicate. Do you want something funny? Quirky? Vintage? Your label should reflect the overall mood of your beer - and draw customers in.

 

Next, consider color! Complementary hues can make your design pop and attract the eye. Don't be afraid to experiment with different shades or try out funky patterns.

 

Then, decide on imagery. Are there any symbols that convey the spirit of your brew? For example, if it's a beachy lager, a seashell might do the trick! It may also be worth exploring existing fonts or illustrations to see if any fit your vision.

 

Now it's time for the text itself. You'll need some essential information; select clear lettering that stands out against the background. But don't forget to make room for creativity too - maybe add a witty slogan or throwback reference? That way, consumers will have something interesting to remember you by.

 

Finally, check over everything before printing! Is all the info accurate? Does anything look off-kilter? It may help to step back from your work and review it with fresh eyes.

That said; creating eye-catching craft beer labels doesn't have to be difficult! With careful thought and consideration put into each element of your design - voilà: you've got yourself an awesome label sure to turn heads!